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The blog of Ben Cooper, Senior Digital Strategist at The Population
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Followers of Mad Men on Twitter

Started by benhamin · 8 months ago

I’m a new convert to the brilliant show Mad Men. Not just the show but its extension online. I’m currently doing my best to decipher the Twitter experience that’s running in parallel.
My reason is that when I posted a Tweet on the fact that I was enjoying serie ... Continue reading »

4 comments

  • pablojeffress

    8 months ago

    your right about the back story, that's why this stuff works so well for TV, movies etc because there's this make believe world behind the make believe that people want to be real.
    reply
  • benhamin

    8 months ago

    I'm glad you get it too. Character development is such a rich area for building interest in a story, especially online - where intrigue can be rewarded so readily. I'm looking forward to exploring the opportunities.
    reply
  • Kate Richardson

    8 months ago

    Great post Ben. It's great that the producers recognise the intangible (and exponential) value of this 'social footprint' beyond the raw numbers.
    reply
  • benhamin

    8 months ago

    for sure, the only thing is I wonder who's actually managed to get this through to the producers, marketers - its an extremely smart social marketing campaign.

    This is the first example I've seen of such a deep and real experience around a TV series - seemingly with the actor/character themselves. Even Lost with its complex ARG was something that could be released at scheduled points.

    The value is evident but the hours involved in maintaining this type of engagement is significant. Love to know more.
    reply

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