benhamin.com, the blog of Ben Cooper - Latest Comments in Followers of Mad Men on Twitter

Re: Followers of Mad Men on Twitter

benhamin — Wed, 05 Nov 2008 08:13:06 -0000

I'm glad you get it too. Character development is such a rich area for building interest in a story, especially online - where intrigue can be rewarded so readily. I'm looking forward to exploring the opportunities.

Re: Followers of Mad Men on Twitter

benhamin — Wed, 05 Nov 2008 08:08:14 -0000

for sure, the only thing is I wonder who's actually managed to get this through to the producers, marketers - its an extremely smart social marketing campaign.

This is the first example I've seen of such a deep and real experience around a TV series - seemingly with the actor/character themselves. Even Lost with its complex ARG was something that could be released at scheduled points.

The value is evident but the hours involved in maintaining this type of engagement is significant. Love to know more.

Re: Followers of Mad Men on Twitter

Kate Richardson — Wed, 05 Nov 2008 05:29:40 -0000

Great post Ben. It's great that the producers recognise the intangible (and exponential) value of this 'social footprint' beyond the raw numbers.

Re: Followers of Mad Men on Twitter

pablojeffress — Wed, 05 Nov 2008 03:44:34 -0000

your right about the back story, that's why this stuff works so well for TV, movies etc because there's this make believe world behind the make believe that people want to be real.